What is Customer Relationship Management (CRM)?

Customer Relationship Management (CRM) is a way to express having the ability to organize and maintain a connection with clients, customers and service agents with regards to business relationships and customer satisfaction.

CRM is a concept that puts the customer at the design point and is more as a strategy than a process. It's designed to allow the service provide to understand and anticipate the needs of the current and potential customer base that the company already has.

CRM has the capability of enabling organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business, and geographies, CRM helps organizations maximize the value of every customer interaction and drive superior corporate performance. Customers feel that they are dealing with a single, unified organization that recognizes them at every touch point.

What is Microsoft CRM?

Easy to deploy, customize, integrate, and extend, Microsoft Business Solutions CRM can be adapted to meet a wide range of organizational and industry-specific business needs.

For more information, please click on the link below:
http://www.microsoft.com/BusinessSolutions/Customization/MSCRM/crm_customization_whitepaper.mspx

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